TD;LR
I designed the public-facing website for Leave Guru — a HIPAA-compliant platform for managing medical leave requests. The site served a dual purpose: it marketed the product to patients and providers, and acted as a secure portal to access accounts, submit requests, and onboard new clinics into the Leave Guru network.
The Problem
Leave Guru needed a website that did more than explain what they do. It had to:
Build trust with patients
Provide secure login for users
Offer clear value to medical providers
Support provider onboarding without overwhelming them
Comply with HIPAA visual and technical standards
And all of it had to be clean, mobile-friendly, and dead simple to use.
My Role
I led the full UX and visual design for the site. My responsibilities included:
Structuring the site and navigation
Designing content flows and page templates
Creating patient and provider access points
Visual design + creative direction
Supporting development and QA
Process
We focused the homepage on simplicity and reassurance. The design leaned on clear messaging, whitespace, and subtle animation to build trust fast.
Key flows I designed:
A FAQ page to reduce support overhead
A patient login page that directed users to their account dashboard
A provider sign-up form that captured key info for onboarding
After sign-up, a Leave Guru team member would follow up to connect the provider’s Electronic Medical Records system and manually onboard them into the admin platform. This made the experience feel guided and personalized — critical in healthcare.
Results
Website launched in sync with the mobile app and backend
Supported secure account access for patients
Streamlined provider acquisition and onboarding
Enabled compliance review and approval on the Athena Medical Market
Established a consistent visual identity across platforms
What I Learned
Building multi-purpose websites for healthcare is about expectation design as much as visual polish. Users weren’t looking for a high-concept experience — they wanted clarity, direction, and a sense that they were in good hands. This project helped me refine how I build flows that bridge marketing and operational systems without creating friction.